People over property: One real estate company#8217;s perspective #8211; madison365.com

People over property – that may seem like a bold statement from a real estate company, but it shouldn’t be. It’s something I didn’t think I’d be writing about this year but 2020 has brought on a lot of things we hadn’t planned on. Human rights, looting, and property damage are topics that have been in the news a lot this past summer after the murders of George Floyd, Breonna Taylor and months of protests, riots, and destruction.

It is also a topic that is as old as 400 years of racism and violence towards Black and Brown people.

New or old, this is the year we find ourselves in situations we never planned for.

Do we isolate ourselves from aging parents to protect them from COVID-19? Or do we spend time with them while they are still here?

Do we board up our windows to protect our building from riots and looting, or do we march with the Black Lives Matter movement and contribute to organizations fighting to end systemic racism? Is it hypocritical to do both?

Our company has spent a lot of time engaging in challenging conversations (over Zoom, of course) in response to our nation’s dual public health crises. In these moments, we lean into the nuance, and we return to our core values to guide our decisions.

And one of those core values is that people are more important than property.

As a real estate company, we recognize the value of investing in property as a way to create
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